





It finds the companies, the right people inside them, verified emails and a real reason to write. You approve, it sends. Live on your market in about two weeks, and yours to keep at the end.
A replay of a real run, not a live one.
The five reasons B2B outbound stalls, the four fixes that do not work, and what we do instead.











Outbound used to mean twelve tabs and a credit meter. Someone learning Clay for six months, an agency you cannot see inside, or a hire who takes two quarters to ramp. That whole era is ending. Two people and a terminal now do what a team of five did last year. The only question is whether you are one of them.
Tick what you're paying for today, then see how a one-off engine you own compares.
Clay is a great tool and we’re not going to pretend otherwise. Here is where each one lands.
| Who it is built for | Anyone with spare hours | Technical operators. Not founders or sales teams | Founders and sales teams. No technical skill needed |
|---|---|---|---|
| Learning curve | None, and no speed either | 6 to 12 months to fluency | One session |
| Campaign out the door | Days and weeks | 2 to 3 days. Every time | 3 to 4 hours |
| What you actually say | A mail merge and a first name | Whatever prompt the builder wrote months ago | A real observation about them, in your words |
| How it lands | Spray and pray | Personalised at scale, still smells automated | Like someone who did their homework |
| Who checks it before it sends | Nobody | Nobody. It has already gone | A human. Every message |
| Who owns it after | A folder of spreadsheets | Your agency does. Keep paying | You do. System, data and playbook |
| What it makes you | Busy | Dependent | AI-native |
Talk to launch it. Watch a lead flow through every layer, a human approves, and results land in your inbox and CRM.
Real-time replies, meetings booked and what's working, for you and your team
Their whole engine, built from scratch. 30% LinkedIn reply rates, and doors opened at OpenAI, MoonPay, Vanquis Bank, Betfred and B&Q.
Read the case study →35% more decision-makers than the client's own CRM held, sourced and sequenced by the engine.
Read the case study →











Outbound wins on timing. These are the kinds of live triggers we wire your engine to act on, the moment a company enters buying mode. Proprietary pipelines, not scraped lists.
Everyone starts with the free pilot. After that there is one question, and it is the first thing we will ask you on the call: who drives it, you or us?
40 days on your real market. We build the whole thing, you keep every reply, and at the end you decide. It costs you nothing and there is nothing to sign.
Built on your domains, in your tools, under your logins. We hand over everything and train your team to run it. If we vanished tomorrow it would keep working.
Same engine, our hands on the wheel. For teams who want the pipeline and would rather not run the thing that makes it.
The first two weeks nothing sends. We are getting your email accounts trusted, because rushing that is how domains get burned and you only get to do it once. From day 15 it runs on your real market. Every reply is yours either way.
A number of meetings.
Anyone who does is guessing at your market with your money.
We build it. Then over twelve weeks we sit with you until you can drive it without us.
Wired end to end inside your own tools, first campaign live in about two weeks. You watch. You do not build anything.
Every week, on a call, running real campaigns rather than talking about them. Written steps for everything, so nobody is relying on memory.
You brief it out loud, approve what it wrote, and the replies come to you. We are still there if you want us.
Connection rate, reply rate, positive replies, bounce rates and interested leads. The figures below are an example of the view, so you can see what you would be reading each week.
| Campaign | Prospects | Msgs sent | Replies | Reply % | Interested |
|---|---|---|---|---|---|
| Campaign 01 Live | 3,051 | 1,120 | 347 | 31.0% | 92 |
| Campaign 02 Live | 2,102 | 940 | 282 | 30.0% | 74 |
| Campaign 03 Completed | 1,586 | 880 | 282 | 32.0% | 61 |
| Campaign 04 Live | 1,240 | 760 | 213 | 28.0% | 48 |
| Campaign 05 Completed | 980 | 620 | 211 | 34.0% | 44 |
| Campaign 06 Live | 760 | 540 | 130 | 24.1% | 29 |
| Campaign 07 Completed | 620 | 460 | 101 | 22.0% | 22 |
| Campaign 08 Live | 410 | 300 | 78 | 26.0% | 18 |
| Campaign 09 Completed | 260 | 190 | 34 | 17.9% | 8 |
An agency keeps the system. When they leave, the pipeline leaves with them. We build the engine inside your own stack, on your domains and your tooling, then hand over the configurations, playbooks, documentation and the training to run it. If we walked away, the engine keeps working.
No, and we will not. The number of meetings depends on your market, your offer and your own sales process, none of which we control. What we commit to is a working engine, live campaigns on your real market, and a human reviewing every message. Anyone guaranteeing a meeting count is guessing at your market with your money.
You do. Nothing sends cold. Every message is scored and bucketed, then a person reviews it. During an engagement you review and approve the initial messaging before we go live, and you keep that visibility throughout.
Days 1 to 14 are set-up. We get your email accounts trusted so messages land in the inbox rather than spam, and we map out the campaigns. We set up the email accounts and domains, agree who we are targeting and what we are saying, connect the tools and build the campaigns. Nothing sends in this window, which is what stops your domain getting flagged later. Days 15 to 40 are live outreach, with volume ramped rather than opened at full capacity. We go through the replies and how well it is landing with you around day 35 to 40.
Yes. The sending infrastructure and prospect data are yours and you keep them whatever you decide at the end of the pilot. Our frameworks and methodology stay ours during a pilot or a done-for-you term. If you commission a full engine build, you get a perpetual licence to use the engine, configurations and documentation inside your own business.
The engine does not. It works over email and LinkedIn, and that is deliberate, because those are the channels it can personalise properly and run at volume without burning your reputation.
Cold calling is available on request as a separate service alongside it. Some teams want it, and it can work well once the engine has already warmed a name up. Ask on the call and we will tell you honestly whether we think it is worth it for your market.
We work to UK GDPR, the Data Protection Act 2018 and PECR. Prospect data is business contact data from business data providers and public sources, never consumer lists, held on a legitimate-interest basis with a suppression list for anyone who asks us to stop. Campaign data lives in your own stack once the engine is handed over. We are happy to walk your compliance or security team through the tooling and the data flow before you commit.
Yes. That is the done-for-you route, and plenty of teams prefer it. Same engine, our hands on the wheel, a set number of new campaigns each month. You can switch to owning the engine later, and what you have already paid comes off the build.
The pilot carries no professional fee at all. Beyond that it depends which route you take, whether we run it or you own it, and we will give you exact figures on the call rather than a number on a page that does not fit your situation. You fund your own sending infrastructure throughout, because those domains and mailboxes are yours to keep.
First campaign live in roughly two weeks. A full engine build and handover runs six to eight weeks, with weekly sessions training your team to drive it.
Something not answered here? Email mike@prospectology.co.uk and it comes straight to Michael.



The Multi-Persona Hypothesis finds everyone who has to say yes before you send a single email. The full toolkit is free and the prompts work as they are. The Claude Code course is being filmed now, and it teaches you to build the engine yourself.
First module drops soon. Leave your email and I’ll send it the moment it’s live. No spam, unsubscribe any time. How we handle your data.
You are not handed to an account manager. The people who build your engine are the people you meet on the call, and both of us carried a quota long before we automated one.
Six years in bootstrapped startups across SaaS, Fintech & Open Banking, in SDR, AE & BDM roles. Over $1m in pipeline closed.
15+ years across SaaS, HR Tech & Recruitment, in Sales, Partnerships & Customer Success. Over $1.5m in pipeline closed across those roles.
Book a call and we'll show you exactly what we'd build inside your stack, and how your team runs it.
Book a 30-minute call →