For B2B teams who aren’t AI-native yet

One engine runs your outbound.
You don’t have to be technical.

It finds the companies, the right people inside them, verified emails and a real reason to write. You approve, it sends. Live on your market in about two weeks, and yours to keep at the end.

prospectology engine running

A replay of a real run, not a live one.

Trusted by
OneID
55/Redefined
Forge Together
Phoenix51
Sarah AI
OneID
55/Redefined
Forge Together
Phoenix51
Sarah AI
Why now

Outbound used to mean twelve tabs and a credit meter. Someone learning Clay for six months, an agency you cannot see inside, or a hire who takes two quarters to ramp. That whole era is ending. Two people and a terminal now do what a team of five did last year. The only question is whether you are one of them.

The maths

What the old way costs.
Every year

Tick what you're paying for today, then see how a one-off engine you own compares.

The old way — tick what you're paying for
And that's before churn, hiring and firing, and weeks of waiting on someone else's campaigns.
Your bill, every year
£200,000
and you still don't own the system
vs
One payment, and the engine is yours
A fraction of a single year of the old way. No salaries, no retainers, no churn, no waiting on anyone.
See your number →
How it compares

Three eras.
One you own

Clay is a great tool and we’re not going to pretend otherwise. Here is where each one lands.

By handThe spreadsheet era Clay + a specialistThe enrichment era Prospectology®The AI-native era
Who it is built forAnyone with spare hoursTechnical operators. Not founders or sales teamsFounders and sales teams. No technical skill needed
Learning curveNone, and no speed either6 to 12 months to fluencyOne session
Campaign out the doorDays and weeks2 to 3 days. Every time3 to 4 hours
What you actually sayA mail merge and a first nameWhatever prompt the builder wrote months agoA real observation about them, in your words
How it landsSpray and prayPersonalised at scale, still smells automatedLike someone who did their homework
Who checks it before it sendsNobodyNobody. It has already goneA human. Every message
Who owns it afterA folder of spreadsheetsYour agency does. Keep payingYou do. System, data and playbook
What it makes youBusyDependentAI-native
The engine

One engine.
Every layer, end to end

Talk to launch it. Watch a lead flow through every layer, a human approves, and results land in your inbox and CRM.

01List buildingwho to target
Everyone worth selling toWho actually buysEveryone who has to say yesMore like your best customersEvent & conference listsSorted by how big the prize is
◆ 25 accounts matched◆ 3 people each◆ 74 contacts in scope
02Contact detailshow to reach them~70% more coverage
Verified emailsMobile numbers, on requestLinkedIn profilesThree providers, not oneBad addresses thrown out20+ sources behind itWhat they use and how big they are
✓ jane@fintech.co.uk✓ +44 7700···◆ mobiles on request
03Signalsthe right moment
Recent fundingHiring for rolesNew in roleAnonymous website visitorsCompetitor followersSocial engagementRecent newsJob changesTech installsFCA / regulatory news
◆ Series A · raised 3 weeks ago◆ hiring 2 SDRs◆ new CRO started Monday
04Copywritingwhat to sayno generic outreach
The Observation Waterfall™Battle-tested frameworksA/B/C testingEmail & LinkedIn copyWritten one at a time, at volumeOpens on what just happenedYour tone of voice
✎ ‘congrats on the raise, saw you’re scaling’◆ 3 variants written◆ A/B/C ready
05Email infrastructurethe rails
Inboxes built up slowlySet up so you are not flaggedLands in the primary inboxSeparate domains, not your main oneSpread across domainsDead addresses caught firstWatched so it keeps landing
✓ warmed inbox✓ SPF · DKIM · DMARC pass◆ 0 spam flags
06Human reviewthe quality gate
Ready / review / priorityScored 1-10Nothing sends coldApprove from a dashboardEvery play reviewedBrand-safe, always
✓ scored 8/10 · approved◆ 2 edits before send◆ brand-safe
07Email and LinkedInwhere they actually readsignal-led
EmailLinkedIn DMsSequenced touchesAutomated follow-upsReply detectionEmail and LinkedIn
→ sent · email + LinkedIn◆ follow-up scheduled✓ reply detected
08CRM & alertsend to end
CRM updatedReplies pinged to SlackJump on hot replies fastMeetings to your calendarPipeline reportingHandover SOPs & docs
✓ logged in CRM · pinged #sales◆ meeting booked◆ pipeline updated
ADD-ON · ON REQUESTLive results dashboard

Real-time replies, meetings booked and what's working, for you and your team

Proof of execution
20
Real sales conversations a month
30%
average LinkedIn reply rate
35%
More of the right people found
Hours
to launch a campaign, not weeks
Proof

Built and run for real teams

Enterprise doors we’ve opened
OpenAIMoonPayVisaBetfredB&QBending Spoons

Real replies. Email & LinkedIn

email · reply
Screenshot of a positive reply received from a prospect by email
linkedin · reply
Screenshot of a positive reply received from a prospect on LinkedIn
email · reply
Screenshot of a positive reply received from a prospect by email
email · reply
Screenshot of a positive reply received from a prospect by email
linkedin · reply
Screenshot of a positive reply received from a prospect on LinkedIn
linkedin · reply
Screenshot of a positive reply received from a prospect on LinkedIn
Live signals

The signals your engine watches for

Outbound wins on timing. These are the kinds of live triggers we wire your engine to act on, the moment a company enters buying mode. Proprietary pipelines, not scraped lists.

Example signals
Funding
Series A SaaSLondon · UK
Raised £8M, led by a UK fund · 2h ago
→ 12 accounts queued
Hiring
HR techManchester · UK
Posted 2 SDR roles · 5h ago
→ founder & VP sequenced
Role change
FintechLondon · UK
New CRO started this week · 1d ago
→ congrats-angle outreach
Tech install
B2B SaaSLeeds · UK
Installed HubSpot · 1d ago
→ integration-angle play
Competitor
PaymentsLondon · UK
Engaging a competitor’s page · 2d ago
→ in-market DM
News
FintechEdinburgh · UK
FCA authorisation granted · 3d ago
→ compliance-angle play
Funding
Vertical SaaSBristol · UK
Seed extension closed · 3d ago
→ 8 accounts queued
Hiring
SaaSLondon · UK
Head of Growth opening · 4d ago
→ hiring-signal outreach
Role change
HR techReading · UK
VP People promoted · 5d ago
→ champion-change play
The offer

One engine.
Three ways in

Everyone starts with the free pilot. After that there is one question, and it is the first thing we will ask you on the call: who drives it, you or us?

01
Start here

The Pilot

40 days on your real market. We build the whole thing, you keep every reply, and at the end you decide. It costs you nothing and there is nothing to sign.

02
Own it

The Engine

Built on your domains, in your tools, under your logins. We hand over everything and train your team to run it. If we vanished tomorrow it would keep working.

03
We run it

Done-for-you

Same engine, our hands on the wheel. For teams who want the pipeline and would rather not run the thing that makes it.

What the pilot includes
40
days
6,000
people
2
campaigns
£0
to you

The first two weeks nothing sends. We are getting your email accounts trusted, because rushing that is how domains get burned and you only get to do it once. From day 15 it runs on your real market. Every reply is yours either way.

What we promise
  • A working engine, built and live
  • Campaigns running on your real market
  • Copy your team could not write alone
  • An operator inside your business, trained
What we never promise

A number of meetings.

Anyone who does is guessing at your market with your money.

Onboarding

You will not be
learning a tool

We build it. Then over twelve weeks we sit with you until you can drive it without us.

WEEKS 1–2

We build it

Wired end to end inside your own tools, first campaign live in about two weeks. You watch. You do not build anything.

WEEKS 3–8

We sit with you weekly

Every week, on a call, running real campaigns rather than talking about them. Written steps for everything, so nobody is relying on memory.

WEEKS 9–12

You run it

You brief it out loud, approve what it wrote, and the replies come to you. We are still there if you want us.

Reporting

Every campaign,
in one place

Connection rate, reply rate, positive replies, bounce rates and interested leads. The figures below are an example of the view, so you can see what you would be reading each week.

The dashboard you get
Illustrative figures · your real numbers from Instantly + HeyReach appear here
EXAMPLE VIEW
Total Interested
478
42 email + 436 LinkedIn
HeyReach Interested
436
1,800 replies, 436 interested
LI Connections
9,758
38.6% acceptance
Emails Sent
8,400
5% reply, <0.5% bounce
Enterprise Accounts
14
Tier 1 in pipeline
Monthly interested leads
12
Oct 25
28
Nov 25
34
Dec 25
47
Jan 26
61
Feb 26
72
Mar 26
88
Apr 26
96
May 26
The signals your engine watches · illustrative examples
HiringCybersecurity · 12 open sales rolesjust now
FundingHealthtech · closed £4M seed roundjust now
SocialSaaS founder · posted about broken pipelinejust now
Competitor followerHR tech · follows a direct rival7s ago
Website visitPayments co · viewed your pricing page16s ago
Tech detectedE-commerce brand · added a competitor tool33s ago
Connection Requests
9,758
Accepted
3,763
38.6% acceptance rate
Messages Sent
5,805
Message Replies
1,800
31.0% reply rate
Auto-Tagged Interested
436
HeyReach auto-tag
Profile Views
11,694
Unique Contacted
9,708
Campaign breakdown · 29 campaigns · names hidden
CampaignProspectsMsgs sentRepliesReply %Interested
Campaign 01 Live3,0511,12034731.0%92
Campaign 02 Live2,10294028230.0%74
Campaign 03 Completed1,58688028232.0%61
Campaign 04 Live1,24076021328.0%48
Campaign 05 Completed98062021134.0%44
Campaign 06 Live76054013024.1%29
Campaign 07 Completed62046010122.0%22
Campaign 08 Live4103007826.0%18
Campaign 09 Completed2601903417.9%8
Emails Sent
8,400
landing in the inbox, not spam
Reply Rate
5.0%
420 positive replies
Bounce Rate
0.4%
well under 0.5%
Interested
42
email hand-raisers
Messages landing in the inbox rather than spam. Bounce held well under 0.5% with a 5% reply rate across 8,400 sends, feeding the same pipeline as LinkedIn.
Questions

What you are
really asking

How is this different from an agency we have already tried?

An agency keeps the system. When they leave, the pipeline leaves with them. We build the engine inside your own stack, on your domains and your tooling, then hand over the configurations, playbooks, documentation and the training to run it. If we walked away, the engine keeps working.

Do you guarantee a number of meetings?

No, and we will not. The number of meetings depends on your market, your offer and your own sales process, none of which we control. What we commit to is a working engine, live campaigns on your real market, and a human reviewing every message. Anyone guaranteeing a meeting count is guessing at your market with your money.

Who approves the copy before anything sends?

You do. Nothing sends cold. Every message is scored and bucketed, then a person reviews it. During an engagement you review and approve the initial messaging before we go live, and you keep that visibility throughout.

What actually happens in the 40-day pilot?

Days 1 to 14 are set-up. We get your email accounts trusted so messages land in the inbox rather than spam, and we map out the campaigns. We set up the email accounts and domains, agree who we are targeting and what we are saying, connect the tools and build the campaigns. Nothing sends in this window, which is what stops your domain getting flagged later. Days 15 to 40 are live outreach, with volume ramped rather than opened at full capacity. We go through the replies and how well it is landing with you around day 35 to 40.

Do we own the data, the domains and the mailboxes?

Yes. The sending infrastructure and prospect data are yours and you keep them whatever you decide at the end of the pilot. Our frameworks and methodology stay ours during a pilot or a done-for-you term. If you commission a full engine build, you get a perpetual licence to use the engine, configurations and documentation inside your own business.

Do you cold call?

The engine does not. It works over email and LinkedIn, and that is deliberate, because those are the channels it can personalise properly and run at volume without burning your reputation.

Cold calling is available on request as a separate service alongside it. Some teams want it, and it can work well once the engine has already warmed a name up. Ask on the call and we will tell you honestly whether we think it is worth it for your market.

How do you handle our data, and will this pass a compliance review?

We work to UK GDPR, the Data Protection Act 2018 and PECR. Prospect data is business contact data from business data providers and public sources, never consumer lists, held on a legitimate-interest basis with a suppression list for anyone who asks us to stop. Campaign data lives in your own stack once the engine is handed over. We are happy to walk your compliance or security team through the tooling and the data flow before you commit.

Can you just run it for us instead?

Yes. That is the done-for-you route, and plenty of teams prefer it. Same engine, our hands on the wheel, a set number of new campaigns each month. You can switch to owning the engine later, and what you have already paid comes off the build.

What does it cost?

The pilot carries no professional fee at all. Beyond that it depends which route you take, whether we run it or you own it, and we will give you exact figures on the call rather than a number on a page that does not fit your situation. You fund your own sending infrastructure throughout, because those domains and mailboxes are yours to keep.

How long until something is live?

First campaign live in roughly two weeks. A full engine build and handover runs six to eight weeks, with weekly sessions training your team to drive it.

Something not answered here? Email mike@prospectology.co.uk and it comes straight to Michael.

Accredited

Certified in the tools that run outbound

HeyReach ExpertAI Ark ExpertInboxKit Gold Partner
Free, both of them

The toolkit now.
The course next

The Multi-Persona Hypothesis finds everyone who has to say yes before you send a single email. The full toolkit is free and the prompts work as they are. The Claude Code course is being filmed now, and it teaches you to build the engine yourself.

First module drops soon. Leave your email and I’ll send it the moment it’s live. No spam, unsubscribe any time. How we handle your data.

Who you work with

Two people.
20+ years in B2B sales

You are not handed to an account manager. The people who build your engine are the people you meet on the call, and both of us carried a quota long before we automated one.

Own the engine.

Book a call and we'll show you exactly what we'd build inside your stack, and how your team runs it.

Book a 30-minute call →